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The trend of the advertising world today is to divert efforts into online business promotion. Online advertising is the next big thing in the field of advertising and it must certainly be put to a good use by every entrepreneur. Compared to other forms of advertising such as print, TV and radio ads, online advertising is more cost-effective and far-reaching. Furthermore, here is a point by point analysis of why entrepreneurs should focus on online promotion.
Online Promotion vs. Newspaper Ads

Newspaper ads in national papers range from $280 to $350, depending on the space and the distribution of the newspaper (whether national or regional, daily or weekly). But because many of these papers are already publishing online editions of the paper for that day, there is substantially less number of subscribers of newspaper nowadays compared to the number of subscribers before online editions were conceptualized.

Online business promotion, besides the fact that it costs less, is also an extensive means of promotion. Because of the pervasiveness of the medium (i.e. the presence of online banking, shopping, auto/home quote, jobs database, etc.), it is able to reach a wide audience.

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